

vs a nebulous argument towards the impact of moral decision making on profitability.
No, its that vs the clearly expected consumer response, which has a permanent brand impact and a short term subscriber/vacationer/etc impact, not to mention the 2% drop in stocks (an over $4b impact).
Ignoring ethics, this was a bad business decision. The long term impact is obviously not yet known, but the short term impact was rapid and strong.
For my lab its testing ideas. More often than not, it involved hardware outside the server. Cloud hosted is not an option for that, or playing with a variety of distributions, testing applications, etc.