Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

  • @[email protected]
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    492 months ago

    It makes more sense if you start from the other side - EVs are a niche market, and an electric truck is a small subset of that.

    The Cybertruck sold 38,965 units last year, vs 33,510 for the Ford F150 Lightning.

    • @[email protected]
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      1302 months ago

      One of the things I love about my Lightning is that it doesn’t look like a fucking cybertruck

    • snooggums
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      262 months ago

      They shipped 39k cybertrucks for backlogged preorders that were based on a completely different description of what the truck would be.

      • Optional
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        172 months ago

        Well yeah, but to be fair, they were lying.

    • @[email protected]
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      112 months ago

      Which is mind boggling, as the Lightning seems like a good, attractive vehicle, while the cybertruck seems like a pile of shit

      • @[email protected]
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        22 months ago

        The Lightning has also been out for a few years now, so it’s not the “new” thing. Also, I feel like half of those cYbErTrUcK purchases were people trying to resell them.

        • @[email protected]
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          32 months ago

          Hopefully these people get double-fucked. Moreso because they bought a swasticar from President Musk, but also because fuckyou to people who buy stuff just to resell at a higher margin.

      • @[email protected]
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        22 months ago

        I have no need for a truck, and I still considered getting one. The Lightning is very impressive all around.

      • @[email protected]
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        32 months ago

        Actually most vehicles are only 1-wheel drive unless they have a locker or similar installed (4x4 would be “2-wheel drive”).

          • @[email protected]
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            22 months ago

            Can you explain? I’m not much into cars, but that doesn’t sound right to me. A quick Google suggests maybe you’re referring to the open differential, but I don’t think that means that only one wheel is powered.