This is such an irresistible way of belonging to some group and getting that special feeling that it’s becoming a real problem for most of us.

It’s a base human drive, that is far more powerful than critical thought. The only reason we sort of got around this was we had built institutions and had collective identities… and a lot of that is crumbling away the past few decades.

So people are reverting to forming their own little tribes around some niche set of beliefs to make them feel empowered. As most of them no longer feel apart of their larger tribe.

Anecdotally, I left a volunteer org I’d been a part of for ten years because this brainrot had taken it over. The new members wanted our org to some super special club for cool people only, instead of being just open to anyone and my emphasis on it being open and accessible made me persona non grata. BECAUSE HOW COULD I NOT WANT TO FEEL SPECIAL AND SUPERIOR. oh, and they also started saying they should be paid for volunteer work… because felt they ‘deserved’ all that money we were getting from donations from the public…