Spotify CEO Daniel Ek sparked an online backlash after a social media post in which he said the cost of creating “content” is “close to zero”.
The boss of the streaming giant said in a post on X: "Today, with the cost of creating content being close to zero, people can share an incredible amount of content. This has sparked my curiosity about the concept of long shelf life versus short shelf life.
"While much of what we see and hear quickly becomes obsolete, there are timeless ideas or even pieces of music that can remain relevant for decades or even centuries.
“Also, what are we creating now that will still be valued and discussed hundreds or thousands of years from today?”
Music fans and musicians were quick to call Ek out, with one user, composer Tim Prebble, saying: “Music will still be valued in a hundred years. Spotify won’t. It will only be remembered as a bad example of a parasitic tool for extracting value from other peoples music. (or “content” as some grifters like to call it).”
Musicians weighed in too, with Primal Scream bassist Simone Marie Butler saying: “Fuck off you out of touch billionaire.”
I literally just cancelled my membership with that shitty company yesterday! It sucks, I’ve used it daily for almost a decade, but I just can’t really deal with my money going to such publicly malicious and stupid executives any more. They can’t just not be arseholes for like two seconds.
Anyway, I need some alternative… Does anybody use anything else that they prefer? 👀🤞
Today, 1000 times Tidal, they give more money to the artists and they lowered their prices while everyone else raised them.
Apple Music is great.
I really like Deezer personally.
Apple Music - great audio quality, pay artists better than spotify.
YouTube music has actually been pretty great, although I hear some people have issues with it’s algorithm. I got grandfathered in back when Google Music shut down and I honestly like it more than the old GM app at this point. Plus, you get YouTube Premium for free with it.
Thanks for the suggestion! I remember GM back in the day, had loads of stuff on there :o I ended up going with Tidal for now, mostly because I also just can’t stand YouTube and don’t wanna give em money 😂
I’ve been using a revanced version of YouTube music that works pretty damn well
Maybe he’s thinking about their darling, Joe Rogan, whose main cost at this point is probably enough weed for him and his staff and his guests on the regular while he just talks about stupid shit that he thinks makes him sound smart but really doesn’t.
So the cost of making that content is close to zero. Unless, of course, you count the $250 million they paid him already…
As a bedroom producer who spent his children’s college money on analogue synths: go fuck yourself asshole.
Your kids are not going to college but at least you got some sweet synths.
He’s not wrong, the cost of making content is near zero, the cost of making art is not.
The problem all around, IMO, is just how extremely broad the term content is. Content can be a complex hour-long video on a subject with amazing editing, or a beautiful piece of artwork, but it can also be a quick selfie at a club or any given platform’s equivalent of shitposting.
While I get the desire for outrage and backlash, a generous reading of what he said would be something like “In the past, making music meant needing access to numerous instruments and equipment. Today, you can create the same kind of music with a cheap PC and some programs.”
He’s not attacking creativity or saying your time isn’t valuable. He’s saying the barrier to entry has dropped dramatically to the point that almost anyone that wants to create content, can.
Look at any medium and notice the wide array of tools now available to the average person. You can do Photoshop and video effects using entirely free programs for the most part. Or paying a fraction of what you’d have paid in the past for less features.
Under that reading, he’s absolutely correct.
But yeah, Spotify sucks, I get that. They don’t pay creators fairly. Absolutely. Don’t disagree with that.
This feels like an out of touch comment about AI tbh. I could be wrong but it’d make all of that make slightly more sense
Today they announced another price hike.
Also, nice Primal Scream spotlight.
And CEOs are useless and not needed, a long with their big salaries.
The value you provide to the world of music is less than zero, in fact it’s a debt to society you will never repay, congratulations on the proof of concept that stealing can be both legal and profitable though.
Well don’t just tweet. Put those fingers to frets and show us how little it really costs you fucken igit.
“… what are we creating now that will still be valued and discussed hundreds or thousands of years from today?”
Well, there’s very little chance of memorable art to come into existence if artists are not paid fairly. Art takes time and effort, even for geniuses. If someone’s worried about becoming homeless or whatever, they’re not going to focus on their craft at the expense of health and safety, and even if they do what they produce will be suboptimal or unfocused.
So what’s the fair value of such things? I suppose there’s a number of ways to determine that, but it doesn’t matter if the platform that’s hosting an artist is not acting in good faith nor practicing fairness. Really, there should be an open source version of Spotify.
Oshit TIL I only spent money on my album because I’m a dumbass. If I were smart and produced it for free, I could have a whole $10 of net Spotify revenue.
Every picture of Daniel Ek looks like an evil henchman thinking he’s about to deliver good news to his boss, with the stinger being the boss is about tell him that he has completely fucked up.
