Alas, what started in their network soon became a social currency for adults online. Gen Xers and Millennials—the parents of today’s middle schoolers—couldn’t leave six-seven be; they’re accustomed to burning through such memes like their parents or grandparents did cigarettes, as if culture writ large can withstand habitual abuse. Social-media-influencer culture also latched on to the phrase for its own attentional ends, as did brands, the indefatigable scavengers. These forces stole six-seven from the kids who had nurtured it.

Yeah ok. It was a song lyric first and then became a TikTok basketball video meme. It was an adult meme that kids latched onto. How dare adults continue to use it and destroy childlore or whatever?