Disney is banking on a password crackdown and spate of sequels as it pushes to make its streaming business profitable.
The company, which is under pressure as audiences move away from traditional pay-TV and cinema, said it was on track to meet its goals after new subscribers and price rises helped to narrow losses in its streaming business.
I don’t know that it will work. How many additional people sign up when these password sharing crackdowns happen? I doubt it’s enough to make their number crunchers happy.
Several million
Which every company saw, and that’s why they’re all gonna do this too.
I know I’m just an anecdote but Netflix had some ridiculous deal where I paid $75 for a year of Starz and I got Netflix for free. So they got to pretend like they didn’t lose me when in reality I was imminently going to quit due to the password crackdown.
So much of modern business is just hoodwinking investors into thinking infinite growth is possible.
Sure, but note the second part of my post.
The second part of your post is too vague and subjective to comment on. Are accountants not supposed to be happy with an additional $59 million in subscription revenue? That’s all in a 3-month period.
And even if not, note the rest of the article. They’re not solely cracking down on password sharing, the service is getting more expensive too. They all are. Disney is not charting new territory with any of this.
I’m not sure what’s too vague about it. If the decision isn’t going to generate them enough revenue for it to make enough of a difference to the people who care about the profits, then they may find out that it wasn’t worth doing in the long-term. Considering Disney’s profits, that sounds like a drop in the bucket.
It’s a win-win situation for the streaming companies no matter what. The people who weren’t paying will either stop watching entirely (no longer costing Disney anything) or they pay up and become an additional subscriber. It doesn’t matter if it’s a small increase in profits or not, it’s still an increase so it’s happening.
You can scroll back through older social media posts from when Netflix announced this. How many folks said they were done? How much did that cost Netflix in the end? Literally nothing!
PR always has a cost.
That remains to be seen here. Netflix was all “love is sharing your password” and now they’re “fuck you pay up” and they’re being rewarded with millions of subs.
I get where you’re coming from but so far there’s no data to back up what you’re saying.
The same was said about Netflix. That didn’t appear to manifest