The new labels allow employees to change prices as often as every ten seconds.

“If it’s hot outside, we can raise the price of water and ice cream. If there’s something that’s close to the expiration date, we can lower the price — that’s the good news,” said Phil Lempert, a grocery industry analyst.

Apps like Uber already use surge pricing, in which higher demand leads to higher prices in real time. Companies across industries have caused controversy with talk of implementing surge pricing, with fast-food restaurant Wendy’s making headlines most recently. Electronic shelf labels allow the same strategy to be applied at grocery stores, but are not the only reason why retailers may make the switch.

  • Brkdncr@lemmy.world
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    2 years ago

    If it’s hot outside we can raise the price of water…”

    Holy fuck dude that’s some endgame capitalism right there.

  • geekworking@lemmy.world
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    2 years ago

    Just wait until they track your phone in the stores and tie it to demographics like where you live and profession to build a financial profile to estimate how much you are able to pay. As you walk down aisles, the prices change to your price to gouge out every possible penny from you.

    • Lettuce eat lettuce@lemmy.ml
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      The true cyberpunk dystopia. They ultimately want to keep you as close to destitute without actually being bankrupt as possible, that way they extract as much as possible from you at all times for as long as they can.

      Capitalism will always try to get as many people as possible, to pay as much as possible, for as little as possible.

    • jpeps@lemmy.world
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      2 years ago

      This as exactly my thought. It’s not crazy to imagine this when I know for a fact systems exist in supermarkets to calculate optimal prices in different stores, based on the size of the store, the demographics of the area it’s in etc

    • krelvar@lemmy.world
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      2 years ago

      This is just a great opportunity for a poor person to rent their phone out, you gotta look for the silver lining in the capitalism!

  • 3volver@lemmy.world
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    2 years ago

    If it’s hot outside, we can raise the price of water and ice cream.

    If people are starving after a natural disaster, we can raise the price of everything because they’re desperate and have no alternatives.

    • Captain Janeway@lemmy.world
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      Are we to judge simple supply and demand now? If they haven’t been smart enough to save for a disaster, then perhaps they deserve what they get. If they would rather die they had better do it, and decrease the surplus population. Bah. Humbug. A poor excuse for picking a man’s pocket every natural disaster.

      /S

  • fury@lemmy.world
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    2 years ago

    “If it’s hot outside, we can raise the price of water and ice cream.”

    Dude actually said that out loud. Wild. Teach me how to give that little of a fuck.

  • RememberTheApollo_@lemmy.world
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    2 years ago

    On the shelves, surge pricing.

    Weekend evenings, pizza and beer prices skyrocket. Rest of the week evenings, staples are higher like beef, chicken, etc. Holidays, Turkey prices go up the closer to thanksgiving you get. Plastic cups, paper plates, grilling necessities go up approaching the 4th of July.

    “Oh, but it’s just shortages…”

  • Flying Squid@lemmy.world
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    2 years ago

    “If it’s hot outside, we can raise the price of water and ice cream. If there’s something that’s close to the expiration date, we can lower the price — that’s the good news,” said Phil Lempert, a grocery industry analyst.

    One half of that is good news for one party and bad news for the other and the other half is the opposite.

    I think this person needs a psychological evaluation.

  • LordCrom@lemmy.world
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    2 years ago

    Ooooo. Can’t wait till a hurricane is coming and they raise the price of water and canned food.

    I wonder how much price gouging will be permitted. If they can raise the price of water when it’s hot then could they raise it “just enough” to not get in trouble with the state when a hurricane is coming

    • Burn_The_Right@lemmy.world
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      2 years ago

      Price gouging is effectively legal in red states. Conservatives do not prosecute businesses for harming people for profit.

    • brygphilomena@lemmy.world
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      2 years ago

      Refrigerated or frozen items can’t be restocked, there’s no real way to tell how long they’ve been out of refridgeration. Hit em in the pocket books.

    • Eheran@lemmy.world
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      2 years ago

      Note that those 10 seconds are really just the theoretical capability of the digital price tags. The same way you could replace the paper version once per second. Otherwise yes, shitty.

    • EleventhHour@lemmy.world
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      2 years ago

      some minimum-wage retail worker shouldn’t be punished for the decisions of corporate. they have zero control over this, and their complaints will just be ignored by corporate anyway.

        • EleventhHour@lemmy.world
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          2 years ago

          as a retail employee myself, i assure you that standing still and pushing buttons would be preferable to all of the added work that comes with restocking something.

          and i said corporate would ignore their complaints, not that they wouldn’t notice them.

            • EleventhHour@lemmy.world
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              corporate pays attention to one metric: profit line go up or go down. walmart is famous for not giving a damn about their employees.

              You’re really stretching to win an internet argument here

              lol, no. i’m here to have a nice discussion. i’m not having an argument, certainly not one i feel needs “winning”. if you’re going to get hostile over nothing, then i’m done here.

    • pikmeir@lemmy.world
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      2 years ago

      Receipts have a time stamp, so they’d have a record of the actual price you paid. If you paid in cash and didn’t get a receipt, and if they make an exception for your return, they’d base it on when you said you bought it. You might be able to get one or two exceptions depending on who’s working. With that said you’d better make a purchase of thousands of dollars and pay in cash to make sure to get at least a few dollars back for your efforts.

  • faltryka@lemmy.world
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    2 years ago

    This is probably a prelude to groceries getting Uber like surge pricing, and likely targeted pricing schemes too.

  • Zahille7@lemmy.world
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    2 years ago

    On one hand, this cuts down on paper/sticker waste and time spent making and printing new prices and such.

    On the other, I don’t like that they could just change the price whenever they feel like. Though others have said multiple states have laws against changing prices during the business day.

    • Captain Janeway@lemmy.world
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      Paper waste is really something that was overstated in the early 2000s. Yes paper is made from trees. But trees are renewable compared to the silicon and carbon consumed in these electronic tags. It’s way more environmentally friendly to use paper.

    • gt24@lemmy.world
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      2 years ago

      Though others have said multiple states have laws against changing prices during the business day.

      Suddenly it makes a lot more sense why Walmart doesn’t want to be open 24 hours a day…

      • Zahille7@lemmy.world
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        2 years ago

        I mean, even if they went back to 24 hours, I’m sure it would still be able to change at a certain time, like midnight or something.

        But I get what you’re saying.

  • Jubei Kibagami@lemmy.world
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    2 years ago

    This is gonna suck for restockers when a lot of items get left at the cashier’s because Walmarts ghouls decided to raise the price between shelf and checkout.

  • JoshuaFalken@lemmy.world
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    While the labels give retailers the ability to increase prices suddenly, Gallino doubts companies like Walmart will take advantage of the technology in that way.

    “To be honest, I don’t think that’s the underlying main driver of this,” Gallino said. “These are companies that tend to have a long-term relationship with their customers and I think the risk of frustrating them could be too risky, so I would be surprised if they try to do that.”

    Rather than seeing an opportunity to use surge pricing, Gallino says retailers are likely drawn to electronic shelf tags to ensure consistency between online and in-store pricing.

    This person must live on another planet.

    Sure, the prices won’t be changing every six seconds, but anyone with half a mind can see these tags won’t be used only when stock or expiry are a factor. The prices will be up on the weekend to start. Then later it’ll be changing through the day to get higher prices between 4:00-7:00 when people are getting off work.

    The arguments of no longer needing people to do yet another menial task and increasing utility of labels for consumers both have merit, but this alien even says the primary factor:

    “The bottom line … is the calculation of the amount of labor that they’re going to save by incorporating this."

  • Rufus Q. Bodine III@lemmy.world
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    2 years ago

    So Walmart can easily raise the price while an item is in your shopping cart? Pick up a $6 bag of Cheetos and pay $8 at the self serve checkout.

  • Adalast@lemmy.world
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    2 years ago

    Don’t worry, they will also be making it so you have to use their data mining apps that require unconscionable permissions just to see that they are changing prices every 10 seconds.